All-new Toyota RAV4 makes worldwide debut

Brussels, 21 May 2025

Pressemeldingen fra Toyota Europa

• A new era for Toyota’s pioneering SUV icon with efficient performance, an advanced digital experience and the latest technology in the all-new RAV4
• A powerful stance and rugged new style ensure the all-new RAV4 looks sophisticated in the city and capable off road
•  New, next generation plug-in hybrid system unleashes the all-new RAV4’s full performance and efficiency potential with 100 km* electric range, faster AC and DC charging
• Advanced new Arene software development platform enables the next generation of the Toyota T-Mate safety and the first implementation of Toyota’s new generation multimedia system

Toyota unveils the robust all-new sixth-generation RAV4, building on the legacy of its iconic, trailblazing predecessors by introducing advanced technologies that redefine performance and efficiency whilst pioneering new standards for safety and the digital user experience.

Versatility and reliability have earned the RAV4 enduring popularity for generations of customers across Europe, where more than 2.5 million have been sold since its 1994 introduction, and worldwide, over 15 million have been sold to date.

The all-new RAV4 has a robust new exterior style which reflects its authentic SUV spirit, underlined by a striking, tough new model logo. The strong front design and dynamic silhouette express robust off-road credentials and a true RAV4 identity, whilst retaining similar dimensions to its predecessor. Inside, a redesigned cabin encourages confident, intuitive driving whilst giving all passengers a sense of space and refined, premium comfort.

The introduction of Toyota’s new Arene software development platform is the first step towards fully software-defined vehicles, enabling the creation and deployment of advanced safety and entertainment features in a digital environment. Arene powers Toyota’s most up-to-date safety technologies, which are introduced for the very first time on the all-new RAV4, significantly enhancing security as well as adding new advanced driver and parking assistance features. The latest multimedia system also makes its global debut, delivering enhanced connectivity, navigation and security tools, all faster than ever before thanks to Arene.

The ultra-efficient all-new plug-in hybrid RAV4 expresses a dual DNA of true electric vehicle and convenient hybrid. As a plug-in hybrid, it achieves 100 km* (WTLP combined) of electric driving– enough to meet the daily needs of most European customers – and offers the flexibility and dependability of Toyota’s latest hybrid technology. A new generation of plug-in hybrid system features a battery with 30% more capacity, delivering more power, acceleration and efficiency, whilst also adding faster charging solutions. A revised lay-out brings the additional benefits of a more dynamic drive and a spacious interior.

The all-new RAV4 will be available in Europe exclusively as a plug-in hybrid or a full hybrid, emphasising Toyota’s multi-pathway approach towards carbon neutrality. This provides customers with a choice of sustainable options, regardless of where they live or their individual circumstances.

Maximum potential with the latest hybrid technology

The latest hybrid technology is at the heart of the all-new RAV4, reaching its next level with the Toyota’s newly developed next generation of plug-in hybrid system.

A new high-capacity lithium-ion battery with 22.7 kWh enables an extended all-electric range of 100 km* (WLTP combined), sufficient for most customers’ daily driving needs. The battery pack originates from Toyota’s electric vehicle development and enables significantly faster charging. Plug-in charging with a DC 50kW onboard charger – a rare feature for a D-segment SUV – can replenish the battery from 10% to 80% in as little as 30 minutes depending on conditions. Charging at home or with standard public chargers is also quicker due to a new 11 kW AC charger which is twice as fast as the previous version, replenishing the battery in as little as three hours.

The new battery pack combines with an improved front motor – which now delivers 150 kW, a 16 kW increase – to achieve powerful acceleration. Intelligent all-wheel drive (AWD-i) specification boasts class-leading total power output of 304 DIN hp, contributing to an exhilarating 0-100 km/h time of 5.8 seconds.

As well as creating a more exciting drive, the new battery pack maintains reliable and consistent performance, even in tough conditions, thanks to improved cooling solutions. Its thermal management system switches automatically between coolant circuits depending on the operating conditions, keeping the battery at the ideal temperature to maintain optimum efficiency. It also ensures peak performance even when charging in cold conditions.

As well as performance and charging advancements, the new generation of plug-in hybrid system also contributes to enhanced driving dynamics via a lower centre of gravity and increased body rigidity, achieved thanks to the battery’s under-floor location. This has been accomplished by incorporating the DC converter into the power control unit (PCU), which has been downsized and integrated into the transaxle.

The all-new plug-in hybrid RAV4 uses its 100 km* (WLTP combined) of electric range smartly with the help of geo-fencing technology, which automatically optimises EV driving to be ready for whatever the journey brings. By combining real-time road and traffic data from cloud navigation with insights into a driver’s routine routes and driving style, the system can automatically switch between hybrid and electric modes to optimise range. If the destination is in a low emission zone, or requires travel through one, geo-fencing ensures sufficient charge to do so entirely in EV mode.

A front-wheel-drive (FWD) configuration is introduced on a plug-in hybrid RAV4 for the first time, making enhanced electrification even more accessible. It delivers 268 DIN hp of power.

In full hybrid specification, the all-new RAV4 also benefits from Toyota’s latest technology. By improving the transaxle, power control unit, battery and other components, motor output is enhanced, achieving seamless acceleration and a responsive start with direct driving response. The AWD-i now delivers 191 DIN hp total system power and the FWD version giving 183 DIN hp.

With the new generation, Toyota not only introduces the most advanced RAV4 PHEV to the market but also a highly developed PHEV ecosystem, including PHEV insurance and Toyota charging solutions. This will enhance our customers’ experience by making the charging process smooth and the overall ownership rewarding and enjoyable. Finally, we aim to ensure minimal environmental impact in real life by maximizing the mileage driven in EV mode.

GR SPORT

The all-new RAV4 delivers a more dynamic driving experience and a sophisticated motorsports-inspired character in GR SPORT specification.

A 20 mm wider tread combines with a high-performance damper design, strengthened rear suspension brace and dedicated retuning of the suspension and power steering for a more stable, engaging drive. Lightweight 20-inch black alloy wheels – in exclusive five-unit, twin-spoke GR SPORT design – also contribute to optimised air flow.

Emphasising its connection to the multiple World Championship-winning TOYOTA GAZOO Racing motorsports teams, the RAV4 GR SPORT adopts console knee pads, aluminium brake and throttle pedals, and sports-inspired seat to elevate the pure driving experience.

An eye-catching and sporty first impression is generated by a distinctive “functional matrix” grille design finished in the GR-exclusive hexagonal G-mesh pattern, which creates a deeper 3D effect. Inside, a stylish black interior is intended to encourage focus on the road ahead. It features discreet GR logos and emotive red accents, including on the steering wheel and knee pads as well as the synthetic leather and suede seat, which is exclusive to the GR SPORT version.

Advanced software enables new safety technology

The Arene software development platform in the all-new RAV4 represents the beginning of a new era of software-defined vehicles in which advanced digital technology creates new opportunities to enhance safety and contribute to Toyota’s ultimate goal of eliminating all accidents.

Arene enables the latest Toyota T-Mate systems, including a new generation of Toyota Safety Sense, which is introduced for the very first time. This delivers a more comprehensive suite of safety and driver assistance tools as standard, performing faster than ever before.  

Front Cross Traffic Alert is a new feature for the all-new RAV4. It protects the vehicle from crossing traffic at busy junctions, by detecting vehicles passing in front and issuing a visual alert before activating an audible warning if a high risk of collision is anticipated. It complements the new Blind Spot Monitor (BSM) – which alerts the driver to any vehicles they might not have seen in their side mirrors – to provide drivers with an even more comprehensive awareness of their surroundings. The BSM now also includes the new Rear Vehicle Approach Indicator, which is designed to reduce driving stress, especially on highways. When activated, it issues an audible alert when a vehicle is approaching at speed from behind, allowing time for the driver to react safely.

The new and more advanced Lane Change Assist now helps drivers to change lanes safely and conveniently during highway driving. When the driver activates the turn signal, the system ensures the manoeuvre is safe by checking whether a vehicle is present in the blind spot before steering assist automatically completes the intended lane change. Lane Change Assist functions when Adaptive Cruise Control and Lane Tracing Assist are activated.

The Pre-Collision System has been upgraded by expanding head-on collision detection and improving recognition of obstacles, bicycles and motorbikes. It works by alerting the driver with audio and visual warnings, and braking assistance. If the driver is unable to slow in time, the brakes automatically engage to prevent or mitigate a collision. In the event of an impact triggering airbag deployment, the new Secondary Collision Brake automatically brings the car to a gradual stop, in case the driver is unable to do so.

The remote-controlled Advanced Park function brings more convenience by allowing the driver to control parking from a smartphone while standing outside the car. For added safety, if the user removes their finger from the device, the vehicle stops immediately. Manual parking is also simpler than ever thanks to the improved Panoramic View Monitor, which now includes a three-dimensional image to provide a more complete view of the area immediately around the vehicle.

Over the air software updates enable Toyota Safety Sense to remain up to date with latest functionalities and improvements

An all-new digital experience

The latest RAV4 marks the debut of the latest multimedia system, which is faster and more compact as part of the all-new digital ecosystem powered by Arene, which creates a seamless digital in-car experience.

A higher quality of information can be displayed via clear visuals, Google Points of Interest, and real-time navigation details such as speed cameras and Low Emission Zones (LEZ) alerts to assist the driver in respecting environmental regulations. The integration of the navigation map combined with the three-dimensional lane assistance in the driver’s 12.3” combimeter reduces potential distractions and makes directions easier to follow.

A new 12.9″ home screen concept, designed with European customers in mind, gives drivers all relevant information in one view. Its intuitive, user-friendly design – with customisable shortcuts, a quick settings menu and data privacy features – makes personalising and navigating the in-car digital environment easier than ever. The digital cockpit experience is enhanced by a responsive and precise voice assistant that can handle navigation, media, in-car temperature, and vehicle control. It will receive regular over-the-air wireless software updates to ensure continuous feature improvements.

The all-new RAV4’s user-centric experience also goes beyond the cabin, via the latest MyToyota app. It allows users to personalise services through subscription options which include faster remote services, the new Smart Digital Key+, improved voice agent, drive recorder and music streaming.

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